by Keith Flynn
We’ve all heard the saying, if you fail to plan, you plan to fail. Rarely does "winging it" pay off when it comes to growing your real estate business.
A lot of real estate professionals don’t take the time to put together a strategy when it comes to social media content creation. Why? Maybe it’s because agents don’t think it’s worth the time and energy, or perhaps it’s because they haven’t thought of it. Whatever the reason, when it comes to social media, you need a plan! Without a strategy, you waste a lot of time and energy brainstorming Facebook post each day, and you’re always under pressure to figure out “what should I post today?” Plus, if you aren’t paying attention and you end up posting something of little value, or that’s irrelevant, that can hurt your engagement and results on future Facebook posts. Knowing what you’re going to post and when you’re going to post it will free you up to focus on more important things, such as prospecting leads, and connecting with your buyers and sellers. Once you have your scheduled post set, you can forget about posting daily unless something timely comes up, such as a new listing or an open house.
Do yourself a favor, sit down and plan out your social media content calendar! I would recommend starting with Facebook. If you’ve ever attended one of my classes, you’ve heard me say that you need to use an editorial calendar for your social media. While this does require a little bit of time, it’s doable, and it will end up saving you hours of work in the long run. Instead of racking your brain each day for something to post, spend just a couple of hours (or less) once a week (I always suggest on Sunday evening) and schedule out your content. Find some motivational quotes you like and schedule them for Mondays. Search for any local community events and record those for Tuesdays. Check for any holidays that are coming up and schedule a celebration post. You can also assign a day of the week to be the day you post listings. Use your social media content calendar to schedule a few posts each month to encourage your potential sellers to check their home values.
These ideas should give you enough content to get the ball rolling. When it comes to scheduling your posts, Facebook allows you to schedule directly from your page, and you can select the date and time of day. I like to use a social media marketing platform such as Hootsuite, which will allow you to publish to other social media channels like Twitter, Instagram, LinkedIn, etc. Other platforms to look into include Buffer, Falcon, and Sprout Social.
Having an editorial calendar for your social media will allow you to stick to a consistent posting schedule, find your ideal content mix, reduce all that scrambling to find content and increase your engagement from your audience and attract new followers.
by Keith Flynn
As a real estate professional, it’s highly crucial for you to understand that as a business owner you are also the Chief Marketing Officer for your business. Which means, in addition to all the responsibilities that come with being a REALTOR®, you'll oversee the marketing for your business. There are many benefits of building a personal brand and being known as a brand rather than just one of the 87,000 other real estate agents out there.
Tom Peters, an excellent business author, who is considered the Guru of management Gurus, has a quote that I like. It says:
“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”
The take away from this quote is that agents need to think about what they want to do and what message they want to put out there and how they are going to do it. Put these three tips to work for your real estate business, and let them guide the content you produce and the way you present yourself.
1. Be Consistent
Whatever avenue or channel you decide to advertise, whether it’s digital, offline, or online, be consistent. Keep an undeviating, homogenous message out there so that eventually people will remember you and you will be top of mind to them next time they need your services.
2. Be Interesting
Show some personality. What it is about you that makes you, you. Your client doesn’t know that, so, use your interests, your likes and share that in your marketing. Start to own yourself as your brand and let that shine through in the content you put out.
3. Create More Content
We have all heard of ABC – Always Be Closing, well in marketing and in content creating, as a content marketer our ABC is Always Be Curating.
So, always be out there taking pictures, asking for testimonials, and shooting videos. We all have a camera or video camera in our pocket integrated into our smartphone, which are excellent tools for capturing photos & video for content creation.
Remember, branding isn’t just for corporations anymore — it’s an essential part of developing your real estate business.
by Keith Flynn
One of the questions I get often during my Facebook class is, “How often should I post?” Well, it all depends on which platform you're using. Sending out a single tweet each probably won’t have much impact. Platforms like Instagram and SnapChat don’t move as fast as Twitter or Facebook. Each platform will demand a different level of post frequency.
How often you post should be determined in your social media plan. Take some time and put together a plan in writing that you (and your team) can refer to when you need it. Your overall plan should consist of mini-plans for each of your social media platforms. Whether it’s Facebook, Twitter, or LinkedIn, you’ll want to keep you active number of social media networking sites to three or less. For small business, especially real estate agents, trying to tackle five different social media platforms often results in doing a mediocre job with little to no results. Back to posting consistently...
Develop a routine posting schedule and be consistent. You’ll want to outline:
* How often you plan to publish on each social media channel. (I recommend 3 days a week to start. Try Monday, Wednesday, and Friday to start. As you gain more followers, increase your frequency.)
* Best time of day to post on your social media platforms. (There’s a lot of debate on this one, but the consensus seems to be 9am or between 1pm-4pm.)
* What type of content you would like to publish. (Create an editorial calendar and list out your topics for each of the days.)
Remember your audience is likely following hundreds or even thousands of other brands. If you’re not publishing new content and as frequently as they are, you can easily get lost and forgotten.
Do you tweet? Have a lot of fans? Pin any great recipes lately? Are you a social butterfly? If not, then we can help. Flynn Media Group is a Phoenix digital marketing agency specializing in social media management. We also specialize in search engine marketing and advertising. Flynn Media Group manages many social media pages for businesses, non-profits, festivals and events. Since women are over 65% of the users of social media, Flynn Media Group is the best Phoenix agency to call to speak to your customers. Plus, social media is now how most companies manage their public and community relations and customer service.
We can set up your social media pages, plan your editorial calendar, research pithy posts that garner likes and even drive leads to your website. We suggest blogging to educate and attract customers to your business and gain more inbound leads. We make sure your business is conquering the Word of Mouth venue and we know the right call to actions to turn your website visitors into customers.
If you have a sales team that needs training in social media for your business or if you have a marketing person in house who can manage your pages but needs a nudge on how to get started, we can train. Just call us for details and we’ll help make you more sociable.