by Keith Flynn
We’ve all heard the saying, if you fail to plan, you plan to fail. Rarely does "winging it" pay off when it comes to growing your real estate business.
A lot of real estate professionals don’t take the time to put together a strategy when it comes to social media content creation. Why? Maybe it’s because agents don’t think it’s worth the time and energy, or perhaps it’s because they haven’t thought of it. Whatever the reason, when it comes to social media, you need a plan! Without a strategy, you waste a lot of time and energy brainstorming Facebook post each day, and you’re always under pressure to figure out “what should I post today?” Plus, if you aren’t paying attention and you end up posting something of little value, or that’s irrelevant, that can hurt your engagement and results on future Facebook posts. Knowing what you’re going to post and when you’re going to post it will free you up to focus on more important things, such as prospecting leads, and connecting with your buyers and sellers. Once you have your scheduled post set, you can forget about posting daily unless something timely comes up, such as a new listing or an open house.
Do yourself a favor, sit down and plan out your social media content calendar! I would recommend starting with Facebook. If you’ve ever attended one of my classes, you’ve heard me say that you need to use an editorial calendar for your social media. While this does require a little bit of time, it’s doable, and it will end up saving you hours of work in the long run. Instead of racking your brain each day for something to post, spend just a couple of hours (or less) once a week (I always suggest on Sunday evening) and schedule out your content. Find some motivational quotes you like and schedule them for Mondays. Search for any local community events and record those for Tuesdays. Check for any holidays that are coming up and schedule a celebration post. You can also assign a day of the week to be the day you post listings. Use your social media content calendar to schedule a few posts each month to encourage your potential sellers to check their home values.
These ideas should give you enough content to get the ball rolling. When it comes to scheduling your posts, Facebook allows you to schedule directly from your page, and you can select the date and time of day. I like to use a social media marketing platform such as Hootsuite, which will allow you to publish to other social media channels like Twitter, Instagram, LinkedIn, etc. Other platforms to look into include Buffer, Falcon, and Sprout Social.
Having an editorial calendar for your social media will allow you to stick to a consistent posting schedule, find your ideal content mix, reduce all that scrambling to find content and increase your engagement from your audience and attract new followers.