by Keith Flynn
One of the questions I get often during my Facebook class is, “How often should I post?” Well, it all depends on which platform you're using. Sending out a single tweet each probably won’t have much impact. Platforms like Instagram and SnapChat don’t move as fast as Twitter or Facebook. Each platform will demand a different level of post frequency.
How often you post should be determined in your social media plan. Take some time and put together a plan in writing that you (and your team) can refer to when you need it. Your overall plan should consist of mini-plans for each of your social media platforms. Whether it’s Facebook, Twitter, or LinkedIn, you’ll want to keep you active number of social media networking sites to three or less. For small business, especially real estate agents, trying to tackle five different social media platforms often results in doing a mediocre job with little to no results. Back to posting consistently...
Develop a routine posting schedule and be consistent. You’ll want to outline:
* How often you plan to publish on each social media channel. (I recommend 3 days a week to start. Try Monday, Wednesday, and Friday to start. As you gain more followers, increase your frequency.)
* Best time of day to post on your social media platforms. (There’s a lot of debate on this one, but the consensus seems to be 9am or between 1pm-4pm.)
* What type of content you would like to publish. (Create an editorial calendar and list out your topics for each of the days.)
Remember your audience is likely following hundreds or even thousands of other brands. If you’re not publishing new content and as frequently as they are, you can easily get lost and forgotten.