by Keith Flynn
As a real estate professional, it’s highly crucial for you to understand that as a business owner you are also the Chief Marketing Officer for your business. Which means, in addition to all the responsibilities that come with being a REALTOR®, you'll oversee the marketing for your business. There are many benefits of building a personal brand and being known as a brand rather than just one of the 87,000 other real estate agents out there.
Tom Peters, an excellent business author, who is considered the Guru of management Gurus, has a quote that I like. It says:
“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”
The take away from this quote is that agents need to think about what they want to do and what message they want to put out there and how they are going to do it. Put these three tips to work for your real estate business, and let them guide the content you produce and the way you present yourself.
1. Be Consistent
Whatever avenue or channel you decide to advertise, whether it’s digital, offline, or online, be consistent. Keep an undeviating, homogenous message out there so that eventually people will remember you and you will be top of mind to them next time they need your services.
2. Be Interesting
Show some personality. What it is about you that makes you, you. Your client doesn’t know that, so, use your interests, your likes and share that in your marketing. Start to own yourself as your brand and let that shine through in the content you put out.
3. Create More Content
We have all heard of ABC – Always Be Closing, well in marketing and in content creating, as a content marketer our ABC is Always Be Curating.
So, always be out there taking pictures, asking for testimonials, and shooting videos. We all have a camera or video camera in our pocket integrated into our smartphone, which are excellent tools for capturing photos & video for content creation.
Remember, branding isn’t just for corporations anymore — it’s an essential part of developing your real estate business.